At the forefront of a world seeking healthier choices amid the pandemic's wake, the Natural Product Expo (NPE) fervently championed the quest for globally sourced wholesome foods. The collective realization of the pivotal role diet plays in our lives became more pronounced than ever. In this transformative landscape, CJ Foods faced a compelling challenge: to evolve in sync with this burgeoning emphasis on well-being while fortifying its brand reputation.

Enter our innovative solution: a booth designed as a symbolic cube, meticulously crafted by interweaving wood at its corners, adorned with captivating Korean traditional patterns. This bespoke creation aimed not just to showcase products but to immerse visitors in the essence of our brand's cultural lifestyle. It was more than a booth; it was an experience—a tangible representation of our commitment to holistic well-being and heritage, inviting guests to embrace a taste of our cultural legacy.